Professional Journey

6+ Years Driving Research Excellence

A proven track record of translating complex user behaviors into evidence based product strategy across enterprise banking, national healthcare, automotive, logistics, and learning platforms.

PT. Bank Rakyat Indonesia

(Outsourced from Entrust Digital Indonesia)

JULY 2025 — PRESENT

UX Researcher

Enterprise Banking Products: Cash Management (QLola), Open Banking (BRIAPI Developer Portal) and BRIAPI Spot

Led end to end UX research across discovery, validation, and evaluation phases for BRI's enterprise banking ecosystem.
Combined qualitative & quantitative research with corporate customers and Relationship Managers to uncover complex financial workflows and operational pain points.
Delivered complex enterprise banking workflows including Cash Management, Payroll, Billing, FX, Government Payments, and API services.
Translated research findings into actionable recommendations that informed feature prioritization, interaction design, and product improvements across web and mobile.
Built an AI powered research repository and automated heuristic evaluation using AI assistant development to centralize research knowledge, improve insight discoverability, and reduce duplicated research efforts across product teams.

Digital Transformation Office, Ministry of Health

APRIL 2023 — DECEMBER 2024

Product Researcher

National Healthcare Interoperability Platform (SatuSehat Mobile, Electronic Medical Record Portal)

Spearheaded UX research supporting Indonesia's national digital healthcare transformation across citizen and healthcare professional platforms.
Conducted research with citizens and healthcare professionals to understand healthcare journeys and clinical workflows.
Validated new healthcare experiences including medication reminders, health screening, immunization integration, and electronic medical records.
Improved SATUSEHAT Mobile information architecture through Card Sorting and Tree Testing to create a more intuitive navigation experience.
Research findings influenced product strategy, interoperability initiatives, feature implementation, and pilot deployment of the Electronic Medical Record Portal across Ministry of Health vertical hospitals.

Moladin

MARCH 2022 — FEBRUARY 2023

Researcher

Used Car Platform Products: Core Apps, Agent/Officer Apps, Retail Website

Conducted end to end UX research across internal operational platforms and customer facing automotive marketplace products.
Performed contextual inquiries and field visits with Sales Officers and used car brokers to uncover workflow inefficiencies and operational challenges.
Interviewed used car buyers to understand purchasing behavior and decision making throughout the buying journey.
Partnered with Product, Design, Data, and Business teams to validate product opportunities and prioritize improvements.
Research recommendations contributed to platform redesign, feature enhancements, and more effective marketing strategies.

Lion Parcel

NOVEMBER 2021 — MARCH 2022

UX Researcher

Conducted UX research for Lion Parcel's customer mobile application.
Interviewed retail customers to identify pain points throughout parcel delivery and shipping experiences.
Delivered research insights that supported customer experience improvements and product enhancements.

Codemi

OCTOBER 2020 — NOVEMBER 2021

UX Researcher

Learning Management System Products: Learning Platform, LMS Dashboard

Formulated research goals and UX research hypotheses for learning management products.
Conducted research with employees, Learning & Development teams, and enterprise clients to improve learning and administrative experiences.
Built a centralized UX research repository to improve organizational knowledge sharing.
Collaborated directly with executive stakeholders to drive research informed product decisions.
Research recommendations improved learning completion rates, increased enterprise course creation, and enhanced usability across owner and administrator platforms.

Project-Based Engagement

Market Research Projects

Specialized field research and consumer studies conducted on a project basis to uncover actionable insights for multinational brands.

Upsize

(Market Research Agency)

2025

Field Researcher

Executed a Usage and Attitude Study project for a leading multinational electronics company to analyze consumer habits and product interaction.
Conducted a Home Immersion Study for one of the largest FMCG brands (instant food) in Indonesia to uncover deep consumer insights.

Looking to strengthen your research & product strategy?

I am open to strategic research roles, high impact consulting, and product collaborations. Let's create user centered experiences that drive business results.

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