Product UX Researcher with 6+ years of experience leading end to end UX research across enterprise banking, national healthcare, automotive marketplace, logistics, and learning management products.
Partner with Product Managers, Designers, Data Analyst, Engineers, and Business stakeholders to reduce product uncertainty through evidence based research. Experienced in transforming complex user problems into product decisions that improve customer experience, validate product direction, and support business outcomes.
Contributed to digital products serving enterprise customers, healthcare professionals, corporate clients, and millions of Indonesian citizens.
2025 — Present
PT. Bank Rakyat Indonesia
Leading strategic projects to optimize the product experience for enterprise level cash management and open banking solutions. Focused on enhancing usability and minimizing friction for cross functional users to ensure seamless and efficient adoption.
2023 — 2024
Digital Transformation Office, Ministry of Health
Conducted comprehensive research initiatives for citizen healthcare and professional medical platforms, directly driving impactful feature implementation. Spearheaded the integration of user insights into high level product strategy to steer critical healthcare interoperability initiatives.
Comprehensive generative research on child immunization coverage to identify field bottlenecks and design digital product solutions that improve nationwide implementation efficiency.
A B2B research initiative to simplify corporate tax workflows, removing operational friction and securing audit readiness for enterprise banking clients.
In Depth Interview, Contextual Inquiry, Ethnography, Qualitative Card Sorting, Focus Group Discussion, Mystery Shopping, etc.
Survey, Descriptive Analysis, Correlational Analysis, Importance Performance Analysis, Usage & Attitude Study, Tree Testing, etc.
Research Report, Policy Brief, Essay and Articles.
Stakeholder Management, Leadership, Collaboration and Communication skills.
Research Repository & Databases Website and Automated Heuristic Evaluator Platform.
From shaping consumer products to optimizing enterprise workflows, I partner with leadership teams to turn deep user insights into clear decisions that drive measurable growth.
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