Optimizing Public Health: A Generative Approach to National Immunization
A digital intervention within the SATUSEHAT ecosystem to diagnose systemic bottlenecks and map out digital solutions for Indonesian child immunization.
The Challenge : National Health Gap
The Indonesian Ministry of Health stipulates that 95% of children must receive mandatory basic immunization. Yet, every year, the target remains elusive. We weren't just looking for a UI fix; we were diagnosing a national system.
"Annual achievements consistently missed the target, leaving millions of children vulnerable."
A Journey Into the Field
Fieldwork & Contextual Inquiry
Combined caregiver interviews with an in depth analysis of Puskesmas operational delivery workflows
Journey & Archetype Mapping
Synthesized field data into maps to pinpoint behavioral friction across childcare phases.
Cross-Functional Alignment
Aligning Product, Tech, and Data departments on a unified vision for digital intervention.
Uncovering the Invisible Barriers
Caregiver Cognitive Load
Mothers shoulder the majority of childcare while managing a severe double household burden. This exhaustion reduces bandwidth for complex administrative workflows.
"Between work and the home, I simply don't have the energy to navigate a confusing registration process."
Psychological Barriers
Pervasive public rumors and systemic medical misinformation create acute vaccine hesitancy, stalling proactive parental action.
Infrastructural Information Gap
A profound asymmetry exists; most parents are completely unaware that mandatory child immunizations are distributed entirely free at Puskesmas.
Administrative Leverage
In some regions, immunization records are a non-negotiable prerequisite for critical milestones like school registration. Digital utility is the key.
Strategic Recommendations
Actionable digital interventions designed to bridge the gap between policy goals and real world behavior.
Supply Chain Visibility
Optimize logistics infrastructure enabling caregivers to verify real-time vaccine batch availability at local Puskesmas before their journey.
Omnichannel Misinformation Counter
Targeted communication to educate and aggressively debunk myths through trusted digital channels.
End to End Digital Utility
Introduce full-funnel functionality in the app, allowing parents to book slots and instantly download official digital certificates.
Measurable Outcomes
Organizational Transformation
Triggered structural realignments across Product, Tech, and Data departments to prioritize healthcare data interoperability.
Scalable User Adoption
Successfully generated thousands of automated recommendations and digital certificate downloads by caregivers.
Active Caregivers Served
